Behold what happens when you’ve had a little much Christmas cheer, and everybody went to bed. Apparently, I really had to have this inflatable Galen from Planet of the Apes, which totally checks out. Everyone needs an inflatable Roddy McDowall, right? Right? Turns out this was like a series, and I borrowed this image from […]
Ideal Team America Promo Catalog After years of being marketed as an Evel Knievel toy line, Ideal toys had a severe problem with Knievel’s career hitting rock bottom. They had a hit toy concept but needed a new marketing method. Ideal tried classic monsters with the Scare Cycles in 1979 but regrouped and launched Team […]
Robo Force was a nicely designed series of Robot Action Figures that seemed to be largely influenced by Star Wars. The line, despite having an animated special, was not a commercial success. This may have been due to Hasbro’s Transformers launching the same year, really making Maxx Steele and his crew look a bit old […]
Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the […]
In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]
Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
After dominating Toy aisles with their Evel Knievel Stunt cycles for the majority of the 1970s Ideal toys needed to do something clever after Evel fell out of favour with the general population. The stunt cycle itself was still a great concept and in 1979 Ideal attempted to mix them with Monsters, thus giving birth […]
Manglors were a pretty interesting concept from Ideal and one you remembered seeing, first, everybody in the line was a monster, which is cool in itself. Secondly, the concept was that you hatched the figures from their eggs and then you could stretch, squeeze and even rip the body parts off the figures and attach […]
They say imitation is the sincerest form of flattery, which means Ideal Toys was very fond of George Lucas when they hobbled together these spacey toys and rushed them off to market. Lucas in turn sued Ideal but lost because everything including the S.T.A.R (which stands for Space Travel And Reconnaissance Team) Team name had […]
As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]
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