Ideal S.T.A.R Team Marvel Promo Comic- Knight of Darkness

In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego¬†who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

1980 Ideal Toys Team America Catalog

After dominating Toy aisles with their Evel Knievel Stunt cycles for the majority of the 1970s Ideal toys needed to do something clever after Evel fell out of favour with the general population. The stunt cycle itself was still a great concept and in 1979 Ideal attempted to mix them with Monsters, thus giving birth […]

1984 Ideal Toys Manglors Catalog

Manglors were a pretty interesting concept from Ideal and one you remembered seeing, first, everybody in the line was a monster, which is cool in itself. Secondly, the concept was that you hatched the figures from their eggs and then you could stretch, squeeze and even rip the body parts off the figures and attach […]

1975 Child World Flyer -Mego-Fisher Price-Evel Knievel-Star Trek

As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]

1973 Ideal Evel Knievel Catalog

  In 1973, New York-based Ideal Toys created toys based on Butte Montana’s daredevil son, Robert “Evel” Knievel and history was made! Many thanks to Rob Chatlin for the terrific scans. Thanks to Knievel being a household name and the toy’s clever concept, it became a hot seller and one of the most memorable toy […]