1976 GI Joe Adventure Team Catalog PageOver the weekend, a friend asked me to help him with toy research, which meant going through my catalogue collection. That sort of activity is always welcome here as I get to thumb through some favourites from childhood. In particular, the 1976 Simpsons-Sears catalogue. In Canada, Sears partnered with […]
I recently stumbled across this fantastic issue of Japanese Starlog, which was a lot like the US version, except its graphic design was way more exciting. This particular issue has a feature on all the imported Superhero toys from the US you can buy. So the best way to describe it is like a Heroes […]
In Germany, they called Hasbro’s GI Joe “Action Team,” a perfect name as Action Team blends the popular US themes of the Adventure Team with the military stylings still prevalent in the United Kingdon under the Action Man banner. This early 70s catalogue showcases many popular GI Joe sets from both continents, along with some […]
1977 Hasbro Charlie’s Angels Catalog The 1976 TV debut of Charlie’s Angels was somewhat reviled by TV critics but a runaway hit with the audience which not only included men but young girls who saw the crime-fighting trio as role models. This lead to merchandising and in 1977 “Angel Mania” hit toy shelves, Farrah Fawcett […]
Added some new pics and information to our Hasbro Super Joe page at the Action Figure Archive. I have a real fondness for this short-lived but unique toy line by Hasbro, most people at the time didn’t even realize it was supposed to be G.I. Joe, this is mainly because he’s eight inches tall. G.I. […]
Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]
Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]
Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up from normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s […]
After the Adventure Team closed up shop in 1976 and Superjoe said Goodbye in 1978, the G.I. Joe name reemerged in 1982, a good deal shorter but fueled by a renewed surge in patriotism. G.I. Joe was no longer a man but a team name, a covert group that protected the world, as we would […]
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