Toy Lines

Palitoy Commander Power Advertisement

I love this amazing UK comic ad for Palitoy Commander Power. In 1978, Palitoy who were still selling 12″ GI Joe under the Action Man banner (and doing ver well) took Hasbro’s latest incarnation of Joe, now called Super Joe, and rebranded it as Commander Power. Three figures from the US line were brought over, […]

Gabriel Lone Ranger Ads from the UK

  I was sent these wonderful ads for the Iconic Gabriel Lone Ranger Toy line from the United Kingdom (Where the line enjoyed long-lasting success). The craftsmanship that Marx (The UK distributor) put into these is rather joyous. This toyline had a whole universe of characters, horses and outfit sets, it really would be a […]

1978 Remco Toys Catalog- Energized Spider-Man – Utility Belts –

  1978 Remco Toys Catalog In 1978, Remco, a division of Azrak Hamway International, figured out a way to get in on the Superhero action figure business long-held onto by their rivals at Mego. That would prove to be the centerpiece of the 1978 Remco Toys Catalog. Energized Spiderman was more statue than action figure […]

Toy-Ventures: Shogun Warriors Model Kits

Toy-Ventures: Shogun Warriors Model Kits Toy-Ventures this week explores the monogram models licensed line of Shogun Warriors Model Kits from the late 1970s. These kits, just like the Shogun Warriors themselves have Japanese origins. we also explore other Shogun Warriors merchandise as well as other model kits based on popular 80s toy lines. We also […]

1977 Matchbox MAC (Mobile Action Command) Catalog

Matchbox MAC or “Mobile Action Command” ┬áis one of the most underrated action figure lines of the 1970s.   The concept is centered on the nameless men of MAC, an international rescue operation similar to the Thunderbirds, each man has his own quasi-futuristic vehicle. The combination of a 2″ figure and attractively priced vehicle lured […]

1975 Fisher-Price Catalog – Adventure People- Sesame Street

1975 Fisher-Price Catalog Fisher-Price created some of the most durable and well-remembered toys of our lifetime, if you’re a 70/80’s kid, you likely had wonderful afternoons with the little people and possibly graduated to the real-world action of the Adventure People. 1975 was an amazing year for Fisher-Price, not only did they launch the Adventure […]

Kenner Duke the Super Action Dog 1975 Catalog – Plaid Stallions

Kenner Duke the Super Action Dog Catalog Before becoming a true 70’s juggernaut with lines like “Star Wars” and the “Six Million Dollar Man”, Kenner was more experimental with their action figure branding, often creating fun generic lines such as Steve Scout and Duke The Super ActionDog. Duke was a German shepherd (the go-to dog […]