Toy Lines

1975 Matchbox MAC Catalog- Mobile Action Command

1975 Matchbox MAC Catalogue   Matchbox MAC or “Mobile Action Command” is one of the 1970s most forgotten toy lines. That’s a shame because of how wonderful they really are. A series of quasi-futuristic vehicles that come with a nameless driver (I always pretended he was a robot), this series would run for years and […]

Toy-Ventures: Kenner Bionic Bigfoot

Toy-Ventures: Kenner Bionic Bigfoot Toy-Ventures looks at the Kenner Big Foot, an action figure made for a very special recurring guest star on the iconic television program, the Six Million Dollar Man.      We explore the history of Kenner Bionic Bigfoot, a figure of one of the show’s most popular recurring nemesis that barely […]

1989 Galoob Star Trek TNG catalog

Lewis Galoob Toys inc took a major gamble in the late 1980s when it licensed the merchandising rights to the yet-to-air syndicated series “Star Trek: The Next Generation” in the late 1980s. Star Trek had a varied history as a toy property. The television series would make millions for companies such as Mego. Still, the […]

1984 Ideal Toys Robo Force Catalog

Robo Force was a nicely designed series of Robot Action Figures that seemed to be largely influenced by Star Wars. The line, despite having an animated special, was not a commercial success. This may have been due to Hasbro’s Transformers launching the same year, really making Maxx Steele and his crew look a bit old […]

1969 Remco Star Trek Catalog

The 1969 Remco Star Trek Catalog is a deceptive title. We chose to focus on the weird “label slap” Star Trek toys made by Remco but you’ll also notice other properties such as “Land of the Giants”, “Lost in Space” and “Voyage to the Bottom of the Sea” as well. Remco sold licensed kites right […]

1974 Ideal Toys Evel Knievel Catalog

Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the […]

1976 Mattel Sunshine Family Catalog

I’ve been quite open about the fact that the Mattel Sunshine Family dolls kind of freaked me out as a kid, it’s the blank eyes, sedate expression and well, even their name sounds like a Grindhouse horror movie. The Sunshine Family was devised in the mid-seventies by Mattel and seems to be grown-up hippies now […]

GI Joe Action Team Catalog from Germany

In Germany, they called Hasbro’s GI Joe “Action Team,” a perfect name as Action Team blends the popular US themes of the Adventure Team with the military stylings still prevalent in the United Kingdon under the Action Man banner. This early 70s catalogue showcases many popular GI Joe sets from both continents, along with some […]