Toy Lines

1980 Kenner Real West Series- Butch and Sundance- PlaidStallions

In the late seventies, Kenner did some experimenting and released a line of action figures based on the movie “Butch and Sundance: The Early Years” which was a commercial failure. Kenner had done such a nice job on the toys that they attempted to repackage the line as “The Real West” in 1980. The Real […]

1979 Italian Mattel Shogun Warriors Catalog

Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]

Ideal S.T.A.R Team Marvel Promo Comic- Knight of Darkness

In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

Toy-Ventures: Collector’s Shogun Warriors

Toy-Ventures returns with another look at the Shogun Warriors line, not the big ones, the 3 3/4″ versions know as the Mattel Collector’s Shogun Warriors. We talk about their history, both waves and the various packaging differences. Get Toy-Ventures Magazine Here: http://www.megomuseum.com/odeon/store/products Join Pod Stallions Here: https://www.facebook.com/groups/podstallions     GET Issue 3 of Toy-Ventures here! […]

1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]