One of my favourite things about Department store wishbooks is when they snuck in an exclusive item. Sometimes this was whole figures like the Mego Secret Identity figures; other times, carry cases or even playsets meant to be used with the toys unofficially. That’s the case with the Mobile Command HQ playset from the […]
As mentioned in the latest episode of Toy-Ventures (which has a contest BTW) , I recently picked up this wonder GI Joe Adventure Team piece. I collect GI Joe but am what they call “Content.” I haven’t actively searched eBay in ages, and while I always keep my eyes open, I really didn’t have any […]
1976 GI Joe Adventure Team Catalog PageOver the weekend, a friend asked me to help him with toy research, which meant going through my catalogue collection. That sort of activity is always welcome here as I get to thumb through some favourites from childhood. In particular, the 1976 Simpsons-Sears catalogue. In Canada, Sears partnered with […]
Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
After the Adventure Team closed up shop in 1976 and Superjoe said Goodbye in 1978, the G.I. Joe name reemerged in 1982, a good deal shorter but fueled by a renewed surge in patriotism. G.I. Joe was no longer a man but a team name, a covert group that protected the world, as we would […]
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