I love these early catalogue pages for Big Jim’s P.A.C.K, which was Mattel’s clever rebranding of the popular sports and adventure character. Anyone who scans this site probably can figure out how happy a memory this toy line was for me. This ad is still using the original storyline where the P.A.C.K is made up of […]
This week, we’re heading back to Space:1999 and talking about Mattel’s Moonbase Alpha Playset. This neat set uses parts from another classic space toy line. Check out the original commercial here: https://youtu.be/CBEAa5O42Yg #space1999 #mego #mattel Other Mattel Space:1999 videos we’ve done: Mattel Space:1999 Eagle 1 Spaceship Mattel Space:1999 Zython Action Figure ISSUE […]
This past week I picked up a wishbook from a regional chain of stores called “Monroe,” mainly because of its cover and the most 1970s people ever (see below). I mean, the only thing missing from this is macrame and a fresh pot of Chicory brewing. However, the more curious thing is the selection […]
Which was better for Milton Bradley’s The Dark Tower or Mattel’s Electronic Dungeons and Dragons? I’m sincerely asking because I’ve never played either. Not for lack of trying, mind you. I was ten when the fantasy craze started in the early 1980s, and I got swept up in it. I tried to play Dungeons and […]
Toy-Ventures: Big Jim Kung Fu Studio New to the channel? Subscribe! ►https://bit.ly/3D3zxJK Everybody’s Kung Fu fighting on this week’s Toy-Ventures with an in-depth look at the Mattel Big Jim Kung Fu Studio playset. We also discuss the Martial Arts craze that inspired this iconic 70s toy. Toy-Ventures Magazine is now available for subscription: https://www.plaidstallions.com/reboot/shop Pod […]
I’ve been quite open about the fact that the Mattel Sunshine Family dolls kind of freaked me out as a kid, it’s the blank eyes, sedate expression and well, even their name sounds like a Grindhouse horror movie. The Sunshine Family was devised in the mid-seventies by Mattel and seems to be grown-up hippies now […]
Over the weekend, I found a wonder 1975 newspaper flyer/catalogue from Eatons. For those not in the know, Eaton’s was Canada’s department store chain and a really big deal back in the day. When I saw these images, I felt like I’d seen them before and immediately bought this (best ten bucks I’ve spent in […]
Mattel 1979 Big Jim Catalog from Italy Big Jim was an international sensation in 1979, he just wasn’t available in the country of his birth. By 1979, Big Jim was still enjoying popularity in Europe where he had gone through several changes and permutations to become a strong competitor to the Hasbro lines based on […]
After toy giant Mego fell and released both the Marvel and DC superheroes licenses for the first time in over a decade. This was also the first time the action figure license was separated between companies. Kenner took the DC heroes and released Super Powers while Mattel scooped up the Marvel heroes to release the […]
Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]
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