1979 Italian Mattel Shogun Warriors Catalog

Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego¬†who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

1980 Toys R Us Catalog (with video walkthrough)

If there is one thing I like collecting as much as toys, it’s catalogs, it’s why PlaidStallions exists in the first place and my personal favourite catalogue to find are these toy store newspaper circulars or flyers, I don’t care what you call them. They are time capsules, wonderful little moments into what toys were […]

Rare Battlestar Galactica toy in CD Catalog (Plus Mego Micronauts)

I recently acquired the 1979 Consumer’s Distributing catalog, a Canadian chain, Consumers was one of those stores where you filled out a slip of paper (I tended to use fake names), it went down one of those cool tubes and then 20 minutes later your purchase rolled up a conveyer belt (or a substitution item, […]