70s toys

1975 Fisher-Price Catalog – Adventure People- Sesame Street

1975 Fisher-Price Catalog Fisher-Price created some of the most durable and well-remembered toys of our lifetime, if you’re a 70/80’s kid, you likely had wonderful afternoons with the little people and possibly graduated to the real-world action of the Adventure People. 1975 was an amazing year for Fisher-Price, not only did they launch the Adventure […]

The Oddest Star Trek Toy Ever

The Oddest Star Trek Toy Ever The Worcester Toy Company is the organization that I would give the credit for making the oddest Star Trek toy ever. That’s a big deal because there were lots of dogs in the race. However,  this item tops even the Star Trek Metal Detector, sorry “Metal Detection Probe” or […]

1978 K-Mart Toy Flyer – Mego Superheroes

The newspaper flyer is still a great way to keep abreast of the hot holiday toys during any given year, too bad few folks decided to keep them after reading. This 1978 K Mart Circular (from the Chicago area) is a wonderful little window into that years potential toy purchases, many familiar faces can be […]

1979 Beno’s Toy Catalog- Kenner Star Wars- Star Bird

I had never heard of this California-based chain of Toy Stores called “Beno’s” before but judging by this glorious catalog, they offered the best-selling toys of 1979 including of course, the Kenner Star Wars line, this beautiful time capsule is a joy to behold. GET Issue 3 of Toy-Ventures here! FACEBOOK GROUPS FROM PLAIDSTALLIONS Pod […]

Ideal S.T.A.R Team Marvel Promo Comic- Knight of Darkness

In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]

1971 Mattel Sea Devils Catalog

In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space race toys crashed and burned. Mattel logically thought to spin the concept off to a more earth-bound concept and created “The Sea Devils” […]

1975 Diener Toys Catalog

Diener industries made school supplies fun with figural erasers and pencil toppers, they were toys you could sneak into school. If you take a look at this catalog, you will find something you forgot you had as a kid.     Collectible erasers were the one thing a kid could sneak into School without fear […]

1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]

1977 REMCO Toys Catalog

Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]