1974 Ideal Toys Evel Knievel Catalog

Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego¬†who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

1975 Child World Flyer -Mego-Fisher Price-Evel Knievel-Star Trek

As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]

1973 Ideal Evel Knievel Catalog

  In 1973, New York-based Ideal Toys created toys based on Butte Montana’s daredevil son, Robert “Evel” Knievel and history was made! Many thanks to Rob Chatlin for the terrific scans. Thanks to Knievel being a household name and the toy’s clever concept, it became a hot seller and one of the most memorable toy […]