1973 Ideal Evel Knievel Catalog

1973 Ideal Evel Knievel Catalog


In 1973, New York-based Ideal Toys created toys based on Butte Montana’s daredevil son, Robert “Evel” Knievel and history was made! Many thanks to Rob Chatlin for the terrific scans.

Thanks to Knievel being a household name and the toy’s clever concept, it became a hot seller and one of the most memorable toy lines of the 1970’s.

f you were a boy in the 1970s and didn’t own one of these, most likely you wanted one. Other companies such as Kenner and Mego tried to knock off the success of this toy with their own daredevil stunt line, a true sign of a successful line.


The Scramble Van was a colorful bit of vinyl and plastic that was put under a lot of trees in 1973.



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About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


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