1982 Ideal Team America Promo Catalog
Ideal Team America Promo Catalog
After years of being marketed as an Evel Knievel toy line, Ideal toys had a severe problem with Knievel’s career hitting rock bottom. They had a hit toy concept but needed a new marketing method. Ideal tried classic monsters with the Scare Cycles in 1979 but regrouped and launched Team America in 1980.
Armed with a TV budget and a comic tie-in with Marvel, the gambit paid off. So much so that in its third year, Team America added figures of the Team America comics characters themselves, including the mysterious marauder. They also added a familiar face to the team, Marvel’s Captain America.
The proposed Team America vehicles were also from Evel Knievel tooling.
I’m not ashamed to admit that I bought those comics and really enjoyed them. Never saw the toys, however.
I wonder how many licensed Team America products were made?
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