Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]
I found these wonderful pages from a 1976 Dinky catalog in my server and thought I’d give them a proper share, Dinky was the Rolls Royce of diecast and I love their licensed vehicles from Gerry Anderson and Star Trek with a passion, they’re just brilliant toys. Their Eagles may have not had show […]
Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]
In 1979, Kenner toys launched just a dandy line of action figures on a Western, “Butch and Sundance the early years” which was a prequel to 1969’s mega-hit “Butch Cassidy and the Sundance Kid” but without Paul Newman and Robert Redford. Instead, we were left with Tom Berenger and William Katt (who would be a […]
Toy-Ventures this week takes a look at the 1980 dealer catalog for Azrak-Hamway International (AHI for short), this is one of the last years for AHI as they were absorbed into REMCO (and later on Jakk’s Pacific) but this is a wonderful year full of rack toys based on the Marvel and DC Superheroes, Star […]
Poster and marker sets were one of my favourite ways to spend an afternoon as a kid (cause that’s about how long the markers would last). Craftmaster had all the best licenses in the late 70s which included Star Wars and arch-rival Battlestar Galactica, Super hunk John Travolta, Fantasy Island, and the Love Boat. These […]
After dominating Toy aisles with their Evel Knievel Stunt cycles for the majority of the 1970s Ideal toys needed to do something clever after Evel fell out of favour with the general population. The stunt cycle itself was still a great concept and in 1979 Ideal attempted to mix them with Monsters, thus giving birth […]
It’s hard to imagine with all the decapitated looking monstrosities currently at Toys R Us but was downright crazy of Kenner to make toys based on the R Rated Ridley Scott film “Alien’. It’s obvious that Kenner, high off the fumes from the model glue that is the Star Wars franchise decided to not let […]
Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up from normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s […]
Following the blitz of Star Wars, a lot of previously unknown companies began cashing in on what the toy industry called the “Sci-Fi craze” of the late 70s. These toys were often lower-priced generic toys that likely offered better margins for the toy retailer. Kingsford’s line of Star Force toys is one of those lines […]
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