1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]

1978 Fisher Price Muppet Show Catalog

The Muppet Show was as much an ingredient to a happy 70s childhood as orange kitchens and pop rocks were. The UK Produced syndicated series was a complete smash and not surprisingly oodles of merchandise followed. Toymaker Fisher-Price already knew the value of a Muppet, having produced Sesame Street items since the early 1970s released […]

70s Ourways Studios Catalog- Superheroes!

  Ourways Studios produced some of the wildest superhero merch in the 70’s, best known for their awesome stickers and decals their product features art by some of the true greats like Neal Adams and John Romita. There was something so incredibly cool about a time when a company could have both the Marvel and […]

GI Joe Adventure Team Newsletter 1974

Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]

1977 REMCO Toys Catalog

Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]

Toy-Ventures: 1980 Azrak-Hamway AHI Catalog

Toy-Ventures this week takes a look at the 1980 dealer catalog for Azrak-Hamway International (AHI for short), this is one of the last years for AHI as they were absorbed into REMCO (and later on Jakk’s Pacific) but this is a wonderful year full of rack toys based on the Marvel and DC Superheroes, Star […]

1980 Ideal Toys Team America Catalog

After dominating Toy aisles with their Evel Knievel Stunt cycles for the majority of the 1970s Ideal toys needed to do something clever after Evel fell out of favour with the general population. The stunt cycle itself was still a great concept and in 1979 Ideal attempted to mix them with Monsters, thus giving birth […]