GI Joe Adventure Team Newsletter 1974

GI Joe Adventure Team Newsletter 1974

Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog.
Seeing this stuff blows my mind and makes me wish I wasn’t so darn lazy as a child. This newsletter (complete with letter from Commander Mike Triumph) is a wonderful window into a time when Kung Fu Grip was king..


GET Issue 3 of Toy-Ventures here!


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Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not others!

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Wee67 on April 6, 2021

    Marketing genius!

  • Tut on April 7, 2021

    Holy crap, that rules! I wanna fill it out and see what happens.

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