Toy Lines

1977 Matchbox MAC (Mobile Action Command) Catalog

Matchbox MAC or “Mobile Action Command”  is one of the most underrated action figure lines of the 1970s.   The concept is centered on the nameless men of MAC, an international rescue operation similar to the Thunderbirds, each man has his own quasi-futuristic vehicle. The combination of a 2″ figure and attractively priced vehicle lured […]

1975 Fisher-Price Catalog – Adventure People- Sesame Street

1975 Fisher-Price Catalog Fisher-Price created some of the most durable and well-remembered toys of our lifetime, if you’re a 70/80’s kid, you likely had wonderful afternoons with the little people and possibly graduated to the real-world action of the Adventure People. 1975 was an amazing year for Fisher-Price, not only did they launch the Adventure […]

Kenner Duke the Super Action Dog 1975 Catalog – Plaid Stallions

Kenner Duke the Super Action Dog Catalog Before becoming a true 70’s juggernaut with lines like “Star Wars” and the “Six Million Dollar Man”, Kenner was more experimental with their action figure branding, often creating fun generic lines such as Steve Scout and Duke The Super ActionDog. Duke was a German shepherd (the go-to dog […]

1979 Italian Mattel Shogun Warriors Catalog

Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]