1978 saw the return of Mattel’s Pulsar the Ultimate Man od Adventure returned to I guess fight crime with his nondescript powers. This year he would be joined by his new foe Hypnos. While Pulsar sold well for a toy with no TV other than his TV commercials, things were starting to fall flat for […]
American Aerosol Corporation began selling Crazy Foam in the 1960s but most 70s kids will remember for it the many licenses it had including the DC and Marvel Comics Superheroes. I can honestly remember choosing a tin of Robin Crazy Foam over getting a toy once. You have a pretty powerful product if a kid […]
It’s hard to believe that toymakers thought the next merchandising blitz would come from a David Lynch film but that’s exactly what happened in 1984. Dune got the full treatment with colouring books, bed sheets and of course a selection of action figures produced by LJN. The movie wasn’t particularly kid (or for that matter […]
They say imitation is the sincerest form of flattery, which means Ideal Toys was very fond of George Lucas when they hobbled together these spacey toys and rushed them off to market. Lucas in turn sued Ideal but lost because everything including the S.T.A.R (which stands for Space Travel And Reconnaissance Team) Team name had […]
In the mid-seventies, UK Toy Maker (and the inventor of Spiro Graph) Denys Fisher took a Japanese Toy called Henshin Cyborg which was an off shoot of Captain Action (and the father of the Micronauts) and made it a 9″ series of figures. The back story was told in a series of beautifully illustrated comics […]
If there is one thing I like collecting as much as toys, it’s catalogs, it’s why PlaidStallions exists in the first place and my personal favourite catalogue to find are these toy store newspaper circulars or flyers, I don’t care what you call them. They are time capsules, wonderful little moments into what toys were […]
Like G.I. Joe, Johnny West was one of the few hold over action figure lines from the 1960’s. This durable (hell indestructable) cowboy figure line was looking a little strange on a shelf now populated by Superheroes, Aliens and talking apes but he managed to kick around for at least one more year. The line […]
As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]
In 1973, New York-based Ideal Toys created toys based on Butte Montana’s daredevil son, Robert “Evel” Knievel and history was made! Many thanks to Rob Chatlin for the terrific scans. Thanks to Knievel being a household name and the toy’s clever concept, it became a hot seller and one of the most memorable toy […]
Described by Kenner in 1979 as “Combat vehicles of the future….half insect, half-machine” Megabug Gladiators were perhaps just too ahead of their time. That’s pretty much the only reason I can think of to justify why this cool toy line of insect tanks wasn’t a hit with kids. Had it been spawned in the […]
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