Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
In 1982, LJN toys beat out rival toymaker Mego for the rights to produce toys based on the popular TSR role-play game “Dungeons and Dragons” and a great underrated series of toys was born. The LJN D&D line was sort of a grown-up version of Masters of the Universe with its Elves, Wizards, and Orcs […]
In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space race toys crashed and burned. Mattel logically thought to spin the concept off to a more earth-bound concept and created “The Sea Devils” […]
Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]
The Muppet Show was as much an ingredient to a happy 70s childhood as orange kitchens and pop rocks were. The UK Produced syndicated series was a complete smash and not surprisingly oodles of merchandise followed. Toymaker Fisher-Price already knew the value of a Muppet, having produced Sesame Street items since the early 1970s released […]
Ourways Studios produced some of the wildest superhero merch in the 70’s, best known for their awesome stickers and decals their product features art by some of the true greats like Neal Adams and John Romita. There was something so incredibly cool about a time when a company could have both the Marvel and […]
Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]
I found these wonderful pages from a 1976 Dinky catalog in my server and thought I’d give them a proper share, Dinky was the Rolls Royce of diecast and I love their licensed vehicles from Gerry Anderson and Star Trek with a passion, they’re just brilliant toys. Their Eagles may have not had show […]
Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]
In 1979, Kenner toys launched just a dandy line of action figures on a Western, “Butch and Sundance the early years” which was a prequel to 1969’s mega-hit “Butch Cassidy and the Sundance Kid” but without Paul Newman and Robert Redford. Instead, we were left with Tom Berenger and William Katt (who would be a […]
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