1979 Italian Mattel Shogun Warriors Catalog

Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

1978 Fisher Price Muppet Show Catalog

The Muppet Show was as much an ingredient to a happy 70s childhood as orange kitchens and pop rocks were. The UK Produced syndicated series was a complete smash and not surprisingly oodles of merchandise followed. Toymaker Fisher-Price already knew the value of a Muppet, having produced Sesame Street items since the early 1970s released […]

1977 REMCO Toys Catalog

Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]

Toy-Ventures: 1980 Azrak-Hamway AHI Catalog

Toy-Ventures this week takes a look at the 1980 dealer catalog for Azrak-Hamway International (AHI for short), this is one of the last years for AHI as they were absorbed into REMCO (and later on Jakk’s Pacific) but this is a wonderful year full of rack toys based on the Marvel and DC Superheroes, Star […]

1975 Child World Flyer -Mego-Fisher Price-Evel Knievel-Star Trek

As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]