70s toys

1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]

1977 REMCO Toys Catalog

Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]

1979 Kingsford Star Force Catalog

Following the blitz of Star Wars, a lot of previously unknown companies began cashing in on what the toy industry called the “Sci-Fi craze” of the late 70s. These toys were often lower-priced generic toys that likely offered better margins for the toy retailer. Kingsford’s line of Star Force toys is one of those lines […]

1978 Crazy Foam Catalog

American Aerosol Corporation began selling Crazy Foam in the 1960s but most 70s kids will remember for it the many licenses it had including the DC and Marvel Comics Superheroes. I can honestly remember choosing a tin of Robin Crazy Foam over getting a toy once. You have a pretty powerful product if a kid […]

1979 Kenner Megabug Gladiators Catalog

  Described by Kenner in 1979 as “Combat vehicles of the future….half insect, half-machine” Megabug Gladiators were perhaps just too ahead of their time. That’s pretty much the only reason I can think of to justify why this cool toy line of insect tanks wasn’t a hit with kids. Had it been spawned in the […]