Diener industries made school supplies fun with figural erasers and pencil toppers, they were toys you could sneak into school. If you take a look at this catalog, you will find something you forgot you had as a kid. Collectible erasers were the one thing a kid could sneak into School without fear […]
Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]
Remco’s name was purchased in 1974 by Azrak Hamway, a successful manufacturer of rack toys. AHI used the Remco brand to sell a more upscale toy but one that still utilized the many licenses integral to their business. 1977 saw the introduction of Mickey Mouse to the fold and more Superhero related products which would […]
Poster and marker sets were one of my favourite ways to spend an afternoon as a kid (cause that’s about how long the markers would last). Craftmaster had all the best licenses in the late 70s which included Star Wars and arch-rival Battlestar Galactica, Super hunk John Travolta, Fantasy Island, and the Love Boat. These […]
Following the blitz of Star Wars, a lot of previously unknown companies began cashing in on what the toy industry called the “Sci-Fi craze” of the late 70s. These toys were often lower-priced generic toys that likely offered better margins for the toy retailer. Kingsford’s line of Star Force toys is one of those lines […]
Kidco (a pretty logical name for a toy company) made some pretty unassuming toys during the 1970s, the most interesting items they produced in 1979 are not one but two different lines of Shogun Warriors inspired toys. Sliver Warriors and Space Defenders are the things you find at toy shows or in lots and have […]
American Aerosol Corporation began selling Crazy Foam in the 1960s but most 70s kids will remember for it the many licenses it had including the DC and Marvel Comics Superheroes. I can honestly remember choosing a tin of Robin Crazy Foam over getting a toy once. You have a pretty powerful product if a kid […]
They say imitation is the sincerest form of flattery, which means Ideal Toys was very fond of George Lucas when they hobbled together these spacey toys and rushed them off to market. Lucas in turn sued Ideal but lost because everything including the S.T.A.R (which stands for Space Travel And Reconnaissance Team) Team name had […]
In the mid-seventies, UK Toy Maker (and the inventor of Spiro Graph) Denys Fisher took a Japanese Toy called Henshin Cyborg which was an off shoot of Captain Action (and the father of the Micronauts) and made it a 9″ series of figures. The back story was told in a series of beautifully illustrated comics […]
The Muppets were a smash in syndication, who doesn’t think of them when that ITC logo appears? The Mego 12″ Wonder Woman brought in the bucks for many a year while Sindy was attempting to get some Barbie magic in a different scale.. The concept behind Kenner’s baby wet and care are still […]
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