1975 Diener Toys Catalog

1975 Diener Toys Catalog

Diener industries made school supplies fun with figural erasers and pencil toppers, they were toys you could sneak into school. If you take a look at this catalog, you will find something you forgot you had as a kid.



Collectible erasers were the one thing a kid could sneak into School without fear of being taken away, a brilliant concept that kept the company afloat.

Many of these items were evergreens and sold for decades, I personally bought those Flintstones erasers when “Canada’s Wonderland” opened in the early 1980s.

My grandparents owned a shoe store and exclusively used those Speedy Shoe erasers, I’m pretty sure I still have some.

Diener made different figurines over the years including Kung Fu characters and Alien Creatures that are quite collectible now.

Disney was something of a cash cow in the 1970s it seems.

Those Dinosaurs were owned by all, including me..

The Disney gang sure got around.

New Zoo Revue seemed to be the big get this year.


GET Issue 3 of Toy-Ventures here!


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Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not others!

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Dbenson on April 18, 2021

    Did anyone aside from your grandparents actually use novelty erasers as erasers? I don’t remember ever trying to erase something with a pencil topper, except for those utilitarian wedge-shaped ones. Never even experimented, suspecting I’d only smear up the paper and damage the little toy.

  • John Stater on April 18, 2021

    I can remember getting the Diener sci-fi erasers in McDonalds Happy Meals when I was in elementary school. They retained the scent of McDonalds long afterwards.

  • Kevinperson on April 21, 2021

    Yup. I absolutely had those dinosaur erasers as well! I can still feel them in my hands.

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