NERF stands for Non-Expanding Recreational Foam (thanks Wikipedia!) and was first introduced to households in 1969 as the first indoor ball, With its success, saw many other applications for this fun and safe material. 52 years after its original introduction, NERF is still widely available which is a testament to how timeless an idea it […]
Added some new pics and information to our Hasbro Super Joe page at the Action Figure Archive. I have a real fondness for this short-lived but unique toy line by Hasbro, most people at the time didn’t even realize it was supposed to be G.I. Joe, this is mainly because he’s eight inches tall. G.I. […]
In the late seventies, Kenner did some experimenting and released a line of action figures based on the movie “Butch and Sundance: The Early Years” which was a commercial failure. Kenner had done such a nice job on the toys that they attempted to repackage the line as “The Real West” in 1980. The Real […]
1977 saw Gabriel Toys try an interesting experiment in action figures. Instead of licensing a hollywood movie, they sought to captilize on the making of a movie by creating a set based on then legendary stuntman Hal Needham. Gabriel devoted six pages of the 1977 catalog to this line and it […]
Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]
Toy-Ventures takes a look at what we feel is the coolest action figure vehicle of the 1970s, Big Jim’s double-trouble ‘Vette with’s awesome laser canons. Tell us what you think is the 70s most iconic vehicle here or at the Pod Stallions Facebook group. GET Issue 3 of Toy-Ventures here! FACEBOOK GROUPS FROM PLAIDSTALLIONS Pod […]
In 1976, Mattel toys decided to add a comic book with the BIG JIM Wolf Pack Commander figure to explain the mission of the PACK and promote upcoming toys. Most of the boxes had comics on the back that were functional but this comic is drawn by I believe John Buscema and it is the […]
In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]
Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
In 1982, LJN toys beat out rival toymaker Mego for the rights to produce toys based on the popular TSR role-play game “Dungeons and Dragons” and a great underrated series of toys was born. The LJN D&D line was sort of a grown-up version of Masters of the Universe with its Elves, Wizards, and Orcs […]
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