1974 AHI Catalog – Azrak Hamway- Super Monsters- Batman

1974 AHI Catalog – Azrak Hamway- Super Monsters- Batman

1974 AHI Catalog
Azrak-Hamway International was the absolute king of the 1970s licensed Rack Toys.
1974 was a giant leap for the company as it saw them significantly expand their licensed offerings and create iconic collectable toys.
AHI chose such heavy hitters as the Universal Monsters, Batman, Spider-Man, the Super Friends, Popeye, the Flinstones and more. It’s rack toy heaven…

AHI 1974 Catalog

The cover to the 1974 AHI Catalog is one of my favourites in my entire collection, simple, colourful and so joyous.

AHI 1974 Catalog Super Monsters

The World Famous Super Monsters were the result of AHI scooping the action figure license from rival toymaker Mego. According to Mego President Marty Abrams, Mego simply stopped negotiating and developed their own generic monster line.

AHI 1974 Catalog Super Monsters

 

For more on the Mad Monsters, check out this episode of Toy-Ventures

 

Click here for the double-page spread.
AHI 1974 Catalog Super Monsters

 

AHI 1974 Catalog

Sky Diving Parachutists and friction batmobile would be a staple for the company for a decade.

Toy-Ventures Issue 1 is a guide to Azrak-Hamway International and features Super Monsters, Batman, Planet of the Apes, Star Trek and Space:1999. You can get it at the Plaid Stallions shop.

toy-ventures issue 1

 

AHI 1974 Catalog

 

The remote control super streaks were released but are quite rare and expensive these days.

 

AHI 1974 Catalog

AHI 1974 Catalog

The many forms of the Batmobile would prove to be one of AHI’s best-selling items.

 

AHI 1974 Catalog

The Super Friends Buggy has Aquaman at the wheel! The Joker VS Batman Race Track has some really fun graphics.

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AHI 1974 Catalog Super Monsters

AHI 1974 CatalogĀ  Flintstones

I have never seen the Flinstones racing set in the wild, I wonder if it was produced.

AHI 1974 Catalog

Raggedy Anne and Andy were likely meant to appeal to slightly younger children.

AHI 1974 Catalog

These 12″ Wild West figures are a tough set to piece together and don’t seem to get the attention they deserve.

AHI 1974 Catalog

I can’t help but notice an Ideal Zeroid knock-off in the top. Sarge was AHI’s take on Fighting Yank which was Mego’s take on GI Joe!

 

AHI 1974 Catalog

You can now subscribe to Toy-Ventures magazine, never miss an issue and be insured a pre-order premium every time.Ā 

toy-ventures magazine

 

Our newest book “Knock-Offs: Totally, Unauthorized Action Figures,” is now available. It’s 130 pages of bootleg goodness.
You can get this new book via the PlaidStallions Shop , On Amazon (Affiliate Link) or on eBay (eBay Link)

 

Our book Rack Toys, Cheap, Crazed Playthings is now available again! Order through our Affiliate Link

Order Rack Toys 2.0 Here through our Affiliate Linkā–ŗhttps://amzn.to/3Bkm9z1

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About The Author

Mantooth
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

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