1975 Matchbox MAC Catalog- Mobile Action Command

1975 Matchbox MAC Catalog- Mobile Action Command

1975 Matchbox MAC Catalogue


Matchbox MAC or “Mobile Action Command” is one of the 1970s most forgotten toy lines.

That’s a shame because of how wonderful they really are. A series of quasi-futuristic vehicles that come with a nameless driver (I always pretended he was a robot), this series would run for years and was a good use of two bucks!

Matchbox MAC

The Matchbox MAC toy line seemed to be taking some cues here from the Hasbro GI Joe Adventure team line. A group of jumpsuited men that were primarily interested in rescuing people, it also feels a little bit like the Thunderbirds as well. Their mountain base was the big “Christmas” item for the line and would appear in more than one Department Store wish book.


Matchbox MAC

The Matchbox MAC line would see a major transformation in 1976. The figures would receive taller and bulkier figures meant to be more realistic (but some would argue didn’t fit the vehicles as well). Also, the boxes would be abandoned for blister cards, which greatly helped their sales appeal.


Matchbox MAC


We’ve done an episode on Matchbox MAC for Toy-Ventures.

Matchbox MAC
We also have the 1977 Matchbox MAC catalog as well.


Toy-Ventures Magazine

Toy-Ventures Magazine

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About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

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