1975 Matchbox MAC Catalogue
Matchbox MAC or “Mobile Action Command” is one of the 1970s most forgotten toy lines.
That’s a shame because of how wonderful they really are. A series of quasi-futuristic vehicles that come with a nameless driver (I always pretended he was a robot), this series would run for years and was a good use of two bucks!
The Matchbox MAC toy line seemed to be taking some cues here from the Hasbro GI Joe Adventure team line. A group of jumpsuited men that were primarily interested in rescuing people, it also feels a little bit like the Thunderbirds as well. Their mountain base was the big “Christmas” item for the line and would appear in more than one Department Store wish book.
The Matchbox MAC line would see a major transformation in 1976. The figures would receive taller and bulkier figures meant to be more realistic (but some would argue didn’t fit the vehicles as well). Also, the boxes would be abandoned for blister cards, which greatly helped their sales appeal.
We’ve done an episode on Matchbox MAC for Toy-Ventures.
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