Archives

1971 Mattel Sea Devils Catalog

In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space race toys crashed and burned. Mattel logically thought to spin the concept off to a more earth-bound concept and created “The Sea Devils” […]

1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]

1978 Fisher Price Muppet Show Catalog

The Muppet Show was as much an ingredient to a happy 70s childhood as orange kitchens and pop rocks were. The UK Produced syndicated series was a complete smash and not surprisingly oodles of merchandise followed. Toymaker Fisher-Price already knew the value of a Muppet, having produced Sesame Street items since the early 1970s released […]

70s Ourways Studios Catalog- Superheroes!

  Ourways Studios produced some of the wildest superhero merch in the 70’s, best known for their awesome stickers and decals their product features art by some of the true greats like Neal Adams and John Romita. There was something so incredibly cool about a time when a company could have both the Marvel and […]

GI Joe Adventure Team Newsletter 1974

Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]

Toy-Ventures: Filmation Space Sentinels

Toy-Ventures returns with a look at the merchandise around Filmation’s 1977 series “The Space Sentinels” an overlooked gem of a Saturday morning superhero series. While the show didn’t get much, it got a few cool toys and I collect them! Get Toy-Ventures Magazine Issue 3 here: https://ebay.us/lUGYDp

Toy-Ventures: 80s toy find!

   My friend dropped off a box of his childhood toys, so let’s take a look through this awesome time capsule of childhood friends! PlaidStallions Toy-Ventures Magazine #2 is now available and it’s been called “not only an entertaining read, but it’s also an impeccable work of reference” by PopCult. FACEBOOK GROUPS FROM PLAIDSTALLIONS […]