Ideal Team America Promo Catalog After years of being marketed as an Evel Knievel toy line, Ideal toys had a severe problem with Knievel’s career hitting rock bottom. They had a hit toy concept but needed a new marketing method. Ideal tried classic monsters with the Scare Cycles in 1979 but regrouped and launched Team […]
1974 AHI Catalog Azrak-Hamway International was the absolute king of the 1970s licensed Rack Toys. 1974 was a giant leap for the company as it saw them significantly expand their licensed offerings and create iconic collectable toys. AHI chose such heavy hitters as the Universal Monsters, Batman, Spider-Man, the Super Friends, Popeye, the Flinstones and […]
1984 Galoob Mr.T Catalog In the early 1980s, a gentle, gold-chained-covered giant came into our households and told us to read the bible and drink our milk and in doing so, captured our hearts. Mr. T was exactly what Reagan-era America was looking for, a straight-laced tough guy whose look hinted at rebellion. The […]
I know precious little about Marty Toys (also known as M-Toy), but I remember their product dotting store shelves in the mid-1980s. This catalogue fascinated me because I’ve always wanted to know a little more about it. Turns out, much like companies such as Remco, they seem to make their bones copying other hot toy […]
Lewis Galoob Toys inc took a major gamble in the late 1980s when it licensed the merchandising rights to the yet-to-air syndicated series “Star Trek: The Next Generation” in the late 1980s. Star Trek had a varied history as a toy property. The television series would make millions for companies such as Mego. Still, the […]
Plaid Stallions Sweet 16 Contest It’s Plaid Stallions’ birthday, and it’s now old enough to drive! Starting this site on a lazy Saturday while my daughter napped was more important than I’d ever realized. I had no idea that when I started posting old catalogue photos online. Starting Plaid Stallions would open such an incredible […]
Has there ever been a toy that screams “It’s 1975!” louder than Kenner’s oddly titled Kiddie Fondue? Now you can have Carol from Girl Scouts over along with her husband Tom, and after dinner, you can show them a slideshow of your trip to the Wisconsin Dells. A fun time will be had by all; […]
This weekend, I had a happy find, and I wasn’t even trying. I poked my head into a local flea market, where I’ve never found anything, and to my surprise, I found a toy vendor! While most of his wares weren’t what I collected, I spied this tucked in the back—a carded wind-up sparking super […]
Robo Force was a nicely designed series of Robot Action Figures that seemed to be largely influenced by Star Wars. The line, despite having an animated special, was not a commercial success. This may have been due to Hasbro’s Transformers launching the same year, really making Maxx Steele and his crew look a bit old […]
Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the […]
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