I love this amazing UK comic ad for Palitoy Commander Power. In 1978, Palitoy who were still selling 12″ GI Joe under the Action Man banner (and doing ver well) took Hasbro’s latest incarnation of Joe, now called Super Joe, and rebranded it as Commander Power. Three figures from the US line were brought over, […]
I was sent these wonderful ads for the Iconic Gabriel Lone Ranger Toy line from the United Kingdom (Where the line enjoyed long-lasting success). The craftsmanship that Marx (The UK distributor) put into these is rather joyous. This toyline had a whole universe of characters, horses and outfit sets, it really would be a […]
1978 Remco Toys Catalog In 1978, Remco, a division of Azrak Hamway International, figured out a way to get in on the Superhero action figure business long-held onto by their rivals at Mego. That would prove to be the centerpiece of the 1978 Remco Toys Catalog. Energized Spiderman was more statue than action figure […]
Matchbox MAC or “Mobile Action Command” is one of the most underrated action figure lines of the 1970s. The concept is centered on the nameless men of MAC, an international rescue operation similar to the Thunderbirds, each man has his own quasi-futuristic vehicle. The combination of a 2″ figure and attractively priced vehicle lured […]
Schaper Super Jocks 1978 Catalog Schaper Toys, mainly known as “The Cootie Company” struck gold in 1975 when they released a toy called “Super Toe Football”. The simple game of having a plastic football player kick a field goal proved incredibly popular. This concept was expanded to include more and more sports when in […]
I found these Kenner Toys Order Form scrounging around in my dad’s files (he was good at keeping things) and it needed to be shared. These are from 1975 and 1977 AKA my earliest years of playing with action figures. It’s just so fun to find out how much our classic toys cost. Oh and […]
1987 Remco Toys Catalog- By the mid-1980s, Remco had abandoned the name AHI (Azrak-Hamway International) and the business of selling Rack Toys. Their output during this period consisted of licensed items such as the Karate Kid or AWA Wrestling or homegrown toy lines meant to ape the popularity of bigger brands. During the 80s, Remco […]
After toy giant Mego fell and released both the Marvel and DC superheroes licenses for the first time in over a decade. This was also the first time the action figure license was separated between companies. Kenner took the DC heroes and released Super Powers while Mattel scooped up the Marvel heroes to release the […]
In the late seventies, Kenner did some experimenting and released a line of action figures based on the movie “Butch and Sundance: The Early Years” which was a commercial failure. Kenner had done such a nice job on the toys that they attempted to repackage the line as “The Real West” in 1980. The Real […]
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