I’ve been quite open about the fact that the Mattel Sunshine Family dolls kind of freaked me out as a kid, it’s the blank eyes, sedate expression and well, even their name sounds like a Grindhouse horror movie. The Sunshine Family was devised in the mid-seventies by Mattel and seems to be grown-up hippies now […]
Over the weekend, I found a wonder 1975 newspaper flyer/catalogue from Eatons. For those not in the know, Eaton’s was Canada’s department store chain and a really big deal back in the day. When I saw these images, I felt like I’d seen them before and immediately bought this (best ten bucks I’ve spent in […]
Mattel 1979 Big Jim Catalog from Italy Big Jim was an international sensation in 1979, he just wasn’t available in the country of his birth. By 1979, Big Jim was still enjoying popularity in Europe where he had gone through several changes and permutations to become a strong competitor to the Hasbro lines based on […]
After toy giant Mego fell and released both the Marvel and DC superheroes licenses for the first time in over a decade. This was also the first time the action figure license was separated between companies. Kenner took the DC heroes and released Super Powers while Mattel scooped up the Marvel heroes to release the […]
Mattel sold the popular Shogun Warriors brand around the world and in Italy in 1979, it was simply known as “Shogun”. The popular line even had the foresight to introduce cartoon characters popular in Italy at the time.. Goldrake was sold in Italy and in France (where he was called Goldorak) because the show played […]
Toy-Ventures takes a look at what we feel is the coolest action figure vehicle of the 1970s, Big Jim’s double-trouble ‘Vette with’s awesome laser canons. Tell us what you think is the 70s most iconic vehicle here or at the Pod Stallions Facebook group. GET Issue 3 of Toy-Ventures here! FACEBOOK GROUPS FROM PLAIDSTALLIONS Pod […]
In 1976, Mattel toys decided to add a comic book with the BIG JIM Wolf Pack Commander figure to explain the mission of the PACK and promote upcoming toys. Most of the boxes had comics on the back that were functional but this comic is drawn by I believe John Buscema and it is the […]
Planet of the Apes was a new hot ticket item for 70s wunderkind Mego who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]
Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up from normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s […]
1978 saw the return of Mattel’s Pulsar the Ultimate Man od Adventure returned to I guess fight crime with his nondescript powers. This year he would be joined by his new foe Hypnos. While Pulsar sold well for a toy with no TV other than his TV commercials, things were starting to fall flat for […]
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