Today we feature the original toy trade catalog given to buyers when Mego launched the Micronauts in February of 1977. It’s a wonderful and rarely seen piece, more after the jump. Micronauts really was an ambitious and risky gamble for Mego, it’s a sprawling toy line with aggressive TV advertising. Luckily kids were drawn to […]
In honour of this Friday’s new podcast episode (which is about Micronauts in case you were wondering) I plan to theme this week around Mego’s memorable toy line. Above is a Christmas catalog spread from 1979, it’s one of 3 pages that year. ’79 was truly my big year with the line and one where […]
I’m really happy to showcase this neat discovery of this lost Lords of Light toy. I’ve been smitten with these figures since the mid 1990s when I first found out this hidden treasure. A bit of a background on Lords of Light: After Mego Toys folded, a company known as PAC packaging (who light assembled […]
Mego was mainly known for licensing other peoples properties but Micronauts was one of those brands they would license to other toy companies and without argument, their most successful “house brand”. It even spun off cool Rack Toys like this Micro Lazer. Get our book on Rack Toys and other goodies at our online store
Our November podcast has Jason and Brian waxing nostalgic (which technically is our job) about the glory days of Starlog magazine. Starlog magazine was how both of us first cut our nerdy teeth, a wonderful window into the world of SF and fantasy that gave us that connection. It’s safe to say, this podcast owes […]
I can’t believe summer’s over! Being a September baby I kind of enjoyed the whole back to school season as a kid, here is me doing my best to blend into the walls of my grade school. My mother took this same picture without fail until I asked her to stop, this morning my son […]
Finding weird bits of Micronauts merchandise in a catalog is to me, like finding buried treasure. Also note Pajamas featuring some guy called “The Hulk”.
Mego’s Micronauts is one of my favourite 70s toylines and it was so popular that it got licensed to other toy manufacturers for things like Halloween costumes, bedding and even rack toys. I’ve never owned a Microlazer but I wouldn’t kick it out of my collection for eating crackers, just sayin’…… Rack Toys: Cheap, Crazed […]
I love old Christmas catalogs, I love Micronauts but the 1979 Sears Canada catalog will always be a favourite of mine as it holds a special place in my heart. My Micronaut love really piqued in 1979, spurred on by those glow in the dark aliens with gorgeous Ken Kelly package art. However, the real […]
Here is the coolest pic you will see all day, make it your happy place.
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