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Ideal S.T.A.R Team Marvel Promo Comic- Knight of Darkness

In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]

Dolls: Big Figures from Fantasy!

I recently came across this wonderful article about action figures circa 1977, it mentions Micronauts, Pulsar, Metal Man, Electroman, Stretch Monster, Shogun Warriors and their impact on the toy market place. It features interviews with not only toy buyers but toy makers from Hasbro, Mego, Zee Toys and Mattel. Seeing as these are things that […]

Ideal’s Electroman promotion

I recently came across this Ideal piece demonstrating how much TV advertising they were putting into their Electroman toy. This came as a surprise to me, as Electroman was one of those “What the heck is this?” discoveries at a flea market for me. I certainly remember Evel Knievel and JJ Armes commercials but I […]