I recently came across this wonderful article about action figures circa 1977, it mentions Micronauts, Pulsar, Metal Man, Electroman, Stretch Monster, Shogun Warriors and their impact on the toy market place. It features interviews with not only toy buyers but toy makers from Hasbro, Mego, Zee Toys and Mattel. Seeing as these are things that […]
Sadly, Jerry Lewis was never part of the GI Joe Adventure Team, his presence was to promote a series of board games. What a missed opportunity to have sets like “Search for the Golden Ladieeeeeeee!”
In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as “Super Joe” which lasted two brief years. Hasbro’s UK distributor Palitoy (Who was still busy selling 12″ Joes as Action Man) decided to release Super Joe into the United […]
This rather mysterious trade ad from December 1981 is the first thing I can find that heralds the return of the GI Joe brand to toy stores. I don’t recall seeing the figures much before March of ’82, where 11 year old me pined for Kung Fu grip but still fell in love with the […]
This Shop-Rite piece from 1976 is another wishbook image that burned right into my brain. I managed to con my folks into Bulletman and the Capture Copter (purchased at Shop-Rite no less) that year. I was really sad to not see Joe in the catalog next year.
The 1970s were truly a golden era for the stunt vehicle toy concept although I’m pretty sure this type of toy never truly goes out of style.
Long ago, I saw these amazing pieces of original Super Joe concept art on Ebay, I regretted not putting a bid in and never got even proper shots of them for the site. As luck would have it, the winner of the auction was none other than my pal John “Toyzilla” Marshall and he graciously […]
I’m moving and forced to pack up my toys, every collector’s nightmare! I’m making the best of it and photographing everything before I box it up. It’s a lot of fun to get reaquainted with some of this stuff, especially this super cool colorforms set of the Super Adventure Team. More after the jump! While […]
One of my favourite memories from childhood is tiny me marveling at the GI Joe adventure team boxes in the Woolco toy aisle, that’s why I always enjoy when I pick up a Hasbro catalog I don’t have. This time it’s the Adventure Team from their true high point in 1973 with such iconic toys […]
There is nothing i like more an European Catalog for GI Joe Adventure team toys and this one from Polistil Italy is a lot of fun. Here they are the Action Team and all science fiction is toned down in favour of a slightly more paramilitary look. As always, the products and faces are familiar […]
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