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Dolls: Big Figures from Fantasy!

I recently came across this wonderful article about action figures circa 1977, it mentions Micronauts, Pulsar, Metal Man, Electroman, Stretch Monster, Shogun Warriors and their impact on the toy market place. It features interviews with not only toy buyers but toy makers from Hasbro, Mego, Zee Toys and Mattel. Seeing as these are things that […]

Hasbro on Parade

Sadly, Jerry Lewis was never part of the GI Joe Adventure Team, his presence was to promote a series of board games. What a missed opportunity to have sets like “Search for the Golden Ladieeeeeeee!”

1979 Palitoy Commander Power Catalog (Super Joe)

In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as “Super Joe” which lasted two brief years. Hasbro’s UK distributor Palitoy (Who was still busy selling 12″ Joes as Action Man) decided to release Super Joe into the United […]

GI Joe Returns

This rather mysterious trade ad from December 1981 is the first thing I can find that heralds the return of the GI Joe brand to toy stores. I don’t recall seeing the figures much before March of ’82, where 11 year old me pined for Kung Fu grip but still fell in love with the […]

World of G.I. Joe

This Shop-Rite piece from 1976 is another wishbook image that burned right into my brain. I managed to con my folks into Bulletman and the Capture Copter (purchased at Shop-Rite no less) that year. I was really sad to not see Joe in the catalog next year.

Hasbro Super Joe Concept Art

Long ago, I saw these amazing pieces of original Super Joe concept art on Ebay, I regretted not putting a bid in and never got even proper shots of them for the site. As luck would have it, the winner of the auction was none other than my pal John “Toyzilla” Marshall and he graciously […]

GI Joe Adventure Team Colorforms Set

I’m moving and forced to pack up my toys, every collector’s nightmare! I’m making the best of it and photographing everything before I box it up.  It’s a lot of fun to get reaquainted with some of this stuff, especially this super cool colorforms set of the Super Adventure Team. More after the jump! While […]

1973 Hasbro GI Joe Adventure Team Catalog

One of my favourite memories from childhood is tiny me marveling at the GI Joe adventure team boxes in the Woolco toy aisle, that’s why I always enjoy when I pick up a Hasbro catalog I don’t have. This time it’s the Adventure Team from their true high point in 1973 with such iconic toys […]