Jerry Lewis for Hasbro games

Jerry Lewis for Hasbro games

Jerry Lewis’s passing this week saw much reflection on his film and television career but I didn’t see any mention of his time as a games spokesperson for Hasbro

Celebrity spokes people for games was an interesting phenomena in the 1970s and Lewis joined other notables such as Don Adams, Lucille Ball and Dick Van Dyke shilling for toy makers.

Out of that group, you really have to say the best candidate for such a project is probably Lewis. Hasbro’s ad campaign capitalized on his strengths and  had several of his characters squaring off against the humorless (and overly Germanic) villain, The Baron. 

The games are largely forgotten but this wonderful bit of pop culture shouldn’t be.

Here is the original 90 second Toyfair reel for the Hasbro Spellbound game, showing that the Toy business always works well with a little show business.

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • john Dominguez on August 29, 2017

    Say what you want about his personal peccadilloes but that man was comedy , personified . Even now gazing at those photos and the attached video, it can't help but make me smile and want to watch ' The Family Jewels" or " Cinderfella "." The Disorderly Orderly"anyone ? The French were right !

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