Toy Company

Mego Superheroes- 1980 Consumer’s Distributing Catalog

  Consumer’s Distributing Week continues with a look at one of the pages that would be my first destination upon getting a new catalog, the Mego Superheroes. This, however, was not the best year for the brand. The eight-inch World’s Greatest Superheroes are nowhere to be found, replaced by the Pocket Superheroes. More interestingly is […]

Kenner Empire Strikes Back – 1980 Consumer’s Distributing Catalog

Hello and welcome to Consumer’s Distributing week on PlaidStallions. I recently picked up a grail catalogue in the form of the 1980/81 Consumer’s Distributing catalogue. For those not in the know, Consumer’s was a popular Canadian chain of catalogue showroom shops that ran from the 1950s until about 1995. At their peak, they had over […]

Palitoy Commander Power Advertisement

I love this amazing UK comic ad for Palitoy Commander Power. In 1978, Palitoy who were still selling 12″ GI Joe under the Action Man banner (and doing ver well) took Hasbro’s latest incarnation of Joe, now called Super Joe, and rebranded it as Commander Power. Three figures from the US line were brought over, […]

Gabriel Lone Ranger Ads from the UK

  I was sent these wonderful ads for the Iconic Gabriel Lone Ranger Toy line from the United Kingdom (Where the line enjoyed long-lasting success). The craftsmanship that Marx (The UK distributor) put into these is rather joyous. This toyline had a whole universe of characters, horses and outfit sets, it really would be a […]

1978 Remco Toys Catalog- Energized Spider-Man – Utility Belts –

  1978 Remco Toys Catalog In 1978, Remco, a division of Azrak Hamway International, figured out a way to get in on the Superhero action figure business long-held onto by their rivals at Mego. That would prove to be the centerpiece of the 1978 Remco Toys Catalog. Energized Spiderman was more statue than action figure […]

1977 Matchbox MAC (Mobile Action Command) Catalog

Matchbox MAC or “Mobile Action Command”  is one of the most underrated action figure lines of the 1970s.   The concept is centered on the nameless men of MAC, an international rescue operation similar to the Thunderbirds, each man has his own quasi-futuristic vehicle. The combination of a 2″ figure and attractively priced vehicle lured […]

Schaper Super Jocks 1978 Catalog

Schaper Super Jocks 1978 Catalog   Schaper Toys, mainly known as “The Cootie Company” struck gold in 1975 when they released a toy called “Super Toe Football”.  The simple game of having a plastic football player kick a field goal proved incredibly popular. This concept was expanded to include more and more sports when in […]