Ideal S.T.A.R Team Marvel Promo Comic- Knight of Darkness

In 1978, Ideal Toys hobbled together a series of toys using old molds and previously used brands to captilize on the popularity of Star Wars (and its lack of product on the shelves. Yes, lawsuits did happen. In an effort to create a back story kids might enjoy Ideal contacted Marvel comics (Yes, the people […]

197 Children’s Palace Catalog- Mego-Big Jim-Barbie-Sesame Street

Planet of the Apes was a new hot ticket item for 70s wunderkind Mego¬†who also produced the World’s Greatest Superheroes around the same time. Big Jim was Mattel’s answer to G.I. Joe and Dinah-Mite was Mego’s stab at Barbie, who was the original. Child Guidance was one of the bigger players in Sesame Street merchandise, […]

1971 Mattel Sea Devils Catalog

In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space race toys crashed and burned. Mattel logically thought to spin the concept off to a more earth-bound concept and created “The Sea Devils” […]

1975 Toy Store Newspaper Circular

Newspaper circulars for toy stores are a tough thing to find, often thrown out immediately it’s a shame when you realize what a wonderful window into our world they truly are. Take this one for a store called “Hagensick’s Playroom” (great name) in Wisconsin, which features a veritable “who’s who” of hot items for the […]

1978 Fisher Price Muppet Show Catalog

The Muppet Show was as much an ingredient to a happy 70s childhood as orange kitchens and pop rocks were. The UK Produced syndicated series was a complete smash and not surprisingly oodles of merchandise followed. Toymaker Fisher-Price already knew the value of a Muppet, having produced Sesame Street items since the early 1970s released […]

70s Ourways Studios Catalog- Superheroes!

  Ourways Studios produced some of the wildest superhero merch in the 70’s, best known for their awesome stickers and decals their product features art by some of the true greats like Neal Adams and John Romita. There was something so incredibly cool about a time when a company could have both the Marvel and […]