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1979 Palitoy Commander Power Catalog (Super Joe)

In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as “Super Joe” which lasted two brief years. Hasbro’s UK distributor Palitoy (Who was still busy selling 12″ Joes as Action Man) decided to release Super Joe into the United […]

Hasbro Super Joe Concept Art

Long ago, I saw these amazing pieces of original Super Joe concept art on Ebay, I regretted not putting a bid in and never got even proper shots of them for the site. As luck would have it, the winner of the auction was none other than my pal John “Toyzilla” Marshall and he graciously […]

Super Joe meets Godzilla

Seeing as it’s Christmas eve, I’m going to hurry up and do a few of my favourites before I shut down for the year. This piece featuring Hasbro Super Joe (an underrated line IMHO) features Shogun Warriors Godzilla, for no good reason but it totally works. This is what I miss about catalogs…. More on […]

1977 Hasbro Super Joe Catalog

After folding the G.I. Joe Adventure Team in 1976, Hasbro sought to give their rugged man of action a massive overhaul. Thus SuperJoe was born, bearing little resemblence to the soldier of the past, Joe had lost four inches of height and the G.I prefix. Superjoe was now set in the far off future and […]

Super Joe Toy Gallery

Created a new gallery for that often forgotten era in G.I. Joe’s history known as Super Joe, the era when Joe got shorter and was blasted off into the distant future to do battle with “Gor King of the Terrons” (incidentally, Gor was only the second villian Joe ever had but not the first alien).The […]

Toy Questions Part 2: Super Joe

Another recurring contributor to my mail bag is Super Joe, I get email from folks from time to time that say: “I had this 8 inch tall Micronaut, he lit up, who was he?”- His name is Luminous and he’s part of Hasbro’s short lived GI Joe revamp called Super Joe. Luminous is clear like […]

1978 Collegeville Halloween Costume Catalog

With it being October, I tend to get a little nuts with the Halloween costumes especially my favourite company Collegeville.1978 was a fun year for Collegeville, sure they didn’t have Star Wars but did Ben Cooper have the Hardy Boys? Not a chance. The 1978 Collegeville catalog is exploding with characters and creations that made […]

Did you invite Godzilla?

I’m loving this 1978 Sears spread featuring Hasbro Super Joe, I’m just somewhat curious as to why Godzilla from the Shogun Warriors was crowbarred into the back like that. It works though doesn’t it? Little kids don’t care that the toys aren’t from the same lines (unless you were that really anal kid) and this […]

Super Joe VS Terron Trading Card

This is the final Plaid Stallions trading card for the summer, I’m not sure why I didn’t reveal it earlier but here it is, ta-dah! I have a soft spot for Super Joe and when I found this image, I rushed it to press. I’ve already laid out my next two cards and they will […]

Super Joe Armed for Space War

After the demise of the Super Adventure Team, Hasbro regrouped and turned G.I. Joe into Super Joe, an 8″ Mego sized Space Warrior. Super Joe lost the space war in 1978, interestingly at a time when the public’s interest in science fiction was at a new high.1978 Hasbro Super Joe Catalog