I love this amazing UK comic ad for Palitoy Commander Power. In 1978, Palitoy who were still selling 12″ GI Joe under the Action Man banner (and doing ver well) took Hasbro’s latest incarnation of Joe, now called Super Joe, and rebranded it as Commander Power.
Three figures from the US line were brought over, Super Joe, The Shield, and Gor: King of the Terrons. Funny enough, the Terron itself was rebranded “Gargon” and wisely sold as a nemesis to the Action Man Space Ranger figures. So I guess Gor was king of nothing in the UK?
Like all Palitoy products, the packaging was improved upon with wonderful art and a comic story on the back.
Palitoy Commander Power ran for two years and was not a big hit for the company. The Super Joe concept faded in the US by 1978 and Hasbro wouldn’t return to action figures in a meaningful way until 1982.
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Toy-Ventures Magazine is our newest creation, an old-school print magazine about vintage toys! Professionally laid out and written, each issue is brimming with obscure and rare toys from companies such as Mego, Kenner, Remco, AHI, and much more. Monsters, Superheroes, Adventurers, Knock Offs, Apes, and so much more, it’s in Toy-Ventures.
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Mego Knock Off Headquarters– The leading group discussing 70s Dime store knock-offs of Mego action figures, we talk vintage toys and not others. We know the difference between Astro Apes and Action Apeman! It’s a really fun group where we talk about Lincoln International, AHI, Tomland, Bogi, Demo Man, Mortoy and other generic greats.