Catalogs

Fisher Price Adventure People 1980 – Shoprite Catalogue

  I recently was reunited with the 1980 ShopRite catalogue. I burned holes in all of these pages that Christmas season, and some, like this incredible spread of Fisher Price Adventure People, still strike a chord.   My latest video is about the Adventure People: #fisherprice #AdventurePeople #80stoys #shoprite #plaidstallions   Issue #13 of Toy-Ventures […]

LJN Has high hopes for Dune- Toyfair 1984

The caption reads “LJN is aiming for success in the forthcoming movie “Dune” as this reproduction of a scene from the film in the toy company’s Toy Fair showroom proved.” The article goes on to mention “LJN will also be involved in producing a line of products for “Dune,” a Universal Pictures release. The movie […]

Toy Industry Reacts to the cancellation of Battlestar Galactica

The following article is from the June issue of Toys, Hobbies and Crafts and deals with toy retailer reaction to the cancellation of Battlestar Galactica’s television series on ABC. NEW YORK – If the sales of licensed items carried as much  eight as ratings, “Battlestar Galactica” would return next fall. But that’s not the case, […]

Toy-Ventures: Big Jim’s Devil River Trip

Toy-Ventures: Big Jim’s Devil River Trip https://youtu.be/hZ-vxKwFrFU Tonight’s Toy-Ventures is about a childhood toy woe and a deep appreciation for the “Man Vs Nature” action figure genre. It’s the Mattel Big Jim Devil River Trip! #BigJim #Toyventures #Mattel   Issue #13 of Toy-Ventures Magazine will feature the never-before-seen plans for the 1983 World’s Greatest Superheroes […]

1979 AHI Pool Toys Catalog- KISS! Mr. Spock! Marvel Comics!

AHI (Azrak-Hamway International) is largely famous for creating some incredible licensed rack toys and action figure in the 1960s to the 1980s. However, they also had a thriving business in the inflatable pool toys category. while the offerings were largely generic, AHI occasionally brought over some of their better licenses from Rack Toys. The 1979 […]

Toy-Ventures: The Mego 1983 Project with Dr. Mego

Toy-Ventures returns with special guest, Paul “Dr. Mego” Clarke as we discuss a new series based on the recent discovery of Mego’s plans for 1983.   The Mego 1983 project will be a multimedia event with print articles, videos and, of course, a special wing to the Mego Museum. This is not a “What If” this is […]

Mattel MegaForce Toy Catalog from 1982

  MegaForce was poised to be the action blockbuster of 1982. The 20 million dollar Chinese/American co-production had an impressive marketing budget which wisely targeted kids with it’s sci-fi military stunt show of a movie. It also easily found licensors; on paper, this looked like a slam dunk. The only problem was that people eventually […]

Smokey Bear Jeep by Gabriel Toys

Like most people, I thought it was “Smokey THE Bear” but this wonderful shot from the 1978 Gabriel Toys catalogue is loudly disagreeing with me. There is only one logical answer, I’m in the wrong universe. #SmokeyBear More Gabriel toys here!   The Lincoln Monsters are here!       Toy-Ventures is our magazine; we’re […]

Mattel’s A Bad Case of Worms

I had completely forgotten this toy existed! A Bad Case of Worms was yet another “gross out” item from Mattel, who had big hits with “Slime” and the follow up “Slime with Worms.“ This time the concept was a tiny case filled with rubber worms you can huck at people or walls. The fleixble worms […]