1983 JC Adventures in Toy Land Catalog

1983 JC Adventures in Toy Land Catalog

Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up from normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement.
1983 is a great example to have thanks to the metric ton of iconic 80s toys in between these covers including, Barbie, He Man, GI Joe, the gang from Star Wars, and the Adventure People.


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I guess it shouldn’t be a surprise that Santa and Barbie has a close working relationship….

I have zero recollection of Charmkins, most likely because I was a pre-teen male at the time.

Unlike Charmkins, I remember “My Little Pony”, mostly because I’ve had it’s jingle in my head since 1983!

Space Lego truly was one of the most perfect toys in the universe, why have they not been reissued?

The Fisher Price Adventure people still got a little love in ’83.

Star Wars was still a big deal in ’83 but the finale of the trilogy signalled the end for action figure series as well.

It’s interesting to see how many toy concepts from this era are still widely available today.

Yo Joe! Another long running item from the 80s.

I’d like to see David Hasselhoff on that KITT bike.

I made a very organized pitch for the Vectrex system as a teen, I was shot down with great impunity.


PlaidStallions Toy-Ventures Magazine #2 is now available and it’s been called “not only an entertaining read, but it’s also an impeccable work of reference” by PopCult.


Pod Stallions is one of the most fun groups on Facebook.

Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not others!

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

1 Comment

  • Ben on December 6, 2023

    Hello, I am a He-Man publication archiver, I was wondering if it would be possible to purchase a copy of this jc Penney toy comic catalog. I hope to hear back from you.

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