In 1981, Larami was celebrating it’s 20th year of bringing low cost licensed “Rack Toys” to children around the world. This year was no exception with licenses like the DC and Marvel comics Superheroes, Barbie, Fat Albert, Flash Gordon, Dick Tracy, Mighty Mouse and the ever present Popeye, Larami had something for any kid to […]
Larami did these SuperHero skates for years and as weird as they are, they must have sold. Like every toyline from the mid seventies, the Hulk was very quickly added to the mix once his TV show aired. Rack Toys: Cheap, Crazed Playthings is a limited edition 144 page book from the creator of Plaid […]
Ben Cooper was the leading manufacturer of Halloween costumes and Novelties in the United States during the 1970s. This extensive 1976 catalog really demonstrates the power house licenses they had from the Universal Monsters and Mickey Mouse, the Superheroes of both Marvel and DC to TV sensations like the Six Million Dollar Man and the […]
In 1975, Azrak Hamway International (AHI) was a toy company on the move producing mainly, low cost rack toys bearing such hot licenses at the time such as Batman, Spider-Man, the Universal Monsters and Star Trek. It’s no surprise that the 1975 catalog is a real treasure trove for any 70s kids, there is so […]
Another cool sales piece from LCA (licensing Corporation of America) extolling the virtues of DC comics superheroes. LCA was the engine that drove the superhero merchandise explosion of the 1970s, so it’s safe to say I’m a big fan. Click on any of the images to see them larger. (Thanks to Corey for the scans) […]
Another one down in my quest for these awesome superhero pencil sharpeners of my youth, this Superman is particularly great although it does beg the question: Why is his midriff bare? Rack Toys: Cheap, Crazed Playthings is a limited edition 144 page book from the creator of Plaid Stallions. Order from us and […]
I love that this page from 1982 still has some of the more solid 70s designs like that DC comics Super heroines design with the more trendy characters like Pac-Man and the Dukes. Wish I could collect these but they are space killers!
One of our better windows into our pop culture past is the T Shirt selection, this assortment just punches you in the face with it’s “1979ness”.
I love stuff like licensed rain coats mostly because few people thought to save them, especially fond of the Star Trek one. I have nothing against Holly Hobby but sometimes it’s hard to scan a catalog without destroying it in the process…
This fun spread of toys comes from a company called Croner who distributed toys in Australia, they carried Azrak Hamway toys in Australia and APC puzzles. It’s hard not to smile when you see stuff like this, especially considering they have Batman and Spider-Man’s launchers reversed. Rack Toys: Cheap, Crazed Playthings is a limited edition 144 page […]
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