The Superhero Sales Force

The Superhero Sales Force

Another cool sales piece from LCA (licensing Corporation of America) extolling the virtues of DC comics superheroes. LCA was the engine that drove the superhero merchandise explosion of the 1970s, so it’s safe to say I’m a big fan. Click on any of the images to see them larger. (Thanks to Corey for the scans)

I can’t resist blowing up that mall appearance shot and the Superman boutique picture (which was previously seen here)

A blow reveals that Batman and Robin aren’t played by just anybody but by Batman and Robin. Nice gig considering it’s nearly a decade since the series was cancelled.

This is the Superman boutique at Macy’s, we’ve previously featured it in the booklet below:

More LCA and DC comics goodness here.

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

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