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The Man of Steel becomes the man of gold

I couldn’t get over the sincerity of this licensing advertisement for Superman from 1983. which states that Superman 3 will “Make box office history for the third time in a row” and “we’re expecting the strongest sales ever“. I remember seeing Superman 3 with my best friend, we were both 12 and I remember being […]

Super Team!

No, this isn’t a still from the upcoming Justice League movie (it’s too bright for one thing) this my friends is from a clever late 70s promotion for a company that seems to brilliantly pioneer what we call “Cosplay” today. Take a better look after the jump. You’ll be glad you did. Major props to […]

Canadian Superhero Pepsi Cups

For the last two decades I’ve been quietly collecting these promotional cups given away by Pepsi in the 1970s in Canada. Similar to the US cup promotions but a much smaller character choice, different design and made in Canada. (update I’ve just been told they were made available at the restaurants in Zeller’s department stores) […]

Superheroes and Apes in Japan

I was elated to find this ad full of Ourway Studios Superhero and Planet of the Apes merch in a Japanese issue of StarLog. Especially mind warping is those Superhero stamp albums, which I totally had and collected as a kid. I wonder if they still accept orders…… Check out the Our Way Studios catalog […]

Superheroes and Sci-Fi

One section of any wish book that I love is the “other” action figure pages in the era of Star Wars. There is a lot of great stuff on this page! While my time with the Mego Superheroes decreased sharply in 1979, I still viewed them like old friends. I still kinda do….

From Mickey Mouse to Star Wars

Wow, that title is prophetic ain’t it? The Mouse almost owns the whole page now. There is no greater image I’ll see today than that home brewed Chewbacca illustration. I miss the “Pre-Style Guide” world. PS- I know I’ve featured this before but a) it was nearly a decade ago and b) some things are […]

Super Babies!

The Amsco Super Babies never warmed to me as a superhero loving kindergartener, I was well into Mego action figures by this point and Shazam’s inaccurate red hair bugged me even then. As an adult, I think they’re one of the most charming bits of 70s Superhero merch.  I’m pleased top announce that things have almost […]

Mego 12 Inch Superheroes

As I prepare for this week’s Mego Meet Toy Show this weekend, I thought it would be cool to showcase this awesome catalog from the United Kingdom. Pedigree Toys began distributed the Mego Toy Lines in the late 1970s and did a knock out job with the 12″ Superheroes, more pages after the jump! I […]

Super Heroes by Croner

I found this catalog from Croner, an Australian toy distributor that carried alot of US items by companies like MPC and Azrak-Hamway International. Nothing that I haven’t seen before but it’s nice to end a week looking at stuff like this. That Captain America kite is particularly dreamy.