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Mattel Donny and Marie Catalog

Donny and Marie were TV superstars in 1977 thanks to their Sid and Marty Krofft (yes, the Land of the Lost guys) produced variety show which I watched an awful lot as a kid. Girls loved Donny and looked up to Marie so it only made sense when Mattel Toys snapped up the merchandising rights […]

The SunShine Family

I’m surprised I’m doing this update because these figures kind of gave me the creeps as a kid. The Sunshine Family were devised by Mattel as grown up hippies now starting their families in the middle of the “Me Decade”. These extremely large eyed figures had a real folk art scene going on and remained […]

Mattel’s Heroes in Action

After the Vietnam war, toy soldiers sure weren’t such a hot item. G.I. Joe retired to beome an adventurer and the only soldier type toys were usually knock offs, many major companies shyed away from anything too military.Mattel’s Heroes in Action were an interesting throwback to the 60’s, a 3 3/4″ action figure line that […]

Never Been Slimed

I’m currently working on the 1977 Mattel Catalog and came across the introduction blurb for Slime, which surprised me at how small the picture was. Slime was a pretty big deal, everyone I knew was aware of it and wanted it.My parents relented on the purchase of said Slime, they most likely saw it as […]

Shogun Warrior Memories

Although I never had them as a kid, the Shogun Warriors played a big part in my current dementia. My neighbor and then best pal Willie had Mazinga and I played with it every time I visited. Flash forward to 1983 when Willie was having a yard sale, I cruised by on my bmx and […]

Mattel Welcomes Kotter

Toy Fair 1977 : Mattel put a lot of time into developing a Welcome Back Kotter line of action figures in 1977 but they had bigger success with the Shogun Warriors also making a debut in 1977. The Space:1999 Zython figure mentioned here never saw release in North America but is occasionally available through German […]

Barbie for 1973

I don’t do enough girl’s related things here, so I thought it be fun to highlight some of the things that were new for Barbie in Spring of 1973. Barbie got curlier, Ken started looking like Ron Burgundy and everybody got a just a little bit mod.

Me Big JIm, No Wait Me Tarzan!

Even though this Mattel Tarzan set is made completely of recycled Big Jim pieces, (That’s Big Jeff as Lord Greystoke) it’s got to be one of my favourite action figures ever. For more Tarzan stuff check out our Tarzan Toys Gallery.

The top three worst female action figures of the 1970’s

Technical difficulties prevent me from doing a forgotten TV segment today, so I bring you some truly useless knowledge and opinion in it’s place:Top three worst Female Action Figures of the 1970’s#3- Ilia (Star Trek the Motion Picture by Mego)I want to preface by saying I like the Motion Picture and I think this figure […]

Mattel 1976 Superstar Christmas Fun Book

These great little colour digests were likely distributed in newspapers and at retail locations, hoping to load children’s Christmas wishlists with Mattel products. It’s a great smattering of hot toys of the day from the classic Barbie and Hot Wheels to 70’s phenoms Pulsar and the Sweathogs, this booklet is a nice cruise down memory […]