I found this great promotional piece for Ideal’s Star Team relaunch in the 1970s, I really haven’t written much about these in years so I think they deserve some fanfare. While Kenner was running around selling empty boxes and promises to kids for Christmas, Ideal resurrected an old brand used to market roll play space toys in […]
It would be silly to discuss Christmas in the 1970s without talking about one of it’s most popular toys. The Evel Knievel stunt set seemed like a license to print money until a certain incident (you know..bonk! bonk!) ceased it’s production. Before that though, what an evergreen this thing was….. More Daredevil stunt goodness.
Robo Force was a nicely designed series of Robot Action Figures that seemed to be largely influenced by Star Wars. The line, despite an animated special was not a commercial success, this may have been due to Hasbro’s Transformers launching the same year, really making Maxx Steele and his “Daleky” crew looking a bit […]
As much as I enjoyed my childhood, it sometimes pains me to think of the stuff we didn’t get, for whatever boring grown up decision. Sure, some of these licensed wouldn’t have sold and could have forced the companies into risky financial positions but baby Brian wants his toys dammit! Here are the top ten […]
I’ve never heard of Pied Piper Stores, not surprising, as I didn’t grow up in California in the 1970s. No doubt they were one of the many “Mom and Pop” toy store chains that at one magical time dotted our landscape. One thing i do know is that Pied Piper stores had a pretty grasp […]
Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the EK […]
By the late 1970s, Ideal Toys had a bit of a problem on their hands. Even though Evel Knievel had fallen out of favour with the public, their stunt cycle toy was still a viable product. The only logical choice was to rebrand the toy, their first attempt was in 1978 with Scare Cycles, a […]
Even though the company’s name is “Ideal” you won’t find a great amount of Ideal toys in this catalog, that’s this is the UK branch of the company which also distributed toys for US based companies with no UK offices. That means this catalog is loaded with some of the best toys 1980 has to offer […]
I’ve blogged before about Ideal Scare Cycles, the ingenius combination of the Evel Knievel concept mixed with monsters but I’ve never actually seen the finished product. Well, thanks to Ebay, I’ve rectified that by stumbling upon the Frankenstein from the series. The packaging differs from what was shown in the Catalog, it’s a little more […]
While it’s cool that this catalog page from Ideal shows not only Paul Lynde but Norman Fell himself, the home game loses marks for not having celebrity names. Unless I’m mistaken and there was an actor named “Tim Type” who was known for being outrageous.
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