Headquarters for Evel Knievel Action Products

Discovered this in some documents featuring Ideal toys from 1976 that I’ll feature on the site in the very near future, a photo of the different Ideal toys store displays, the belle of the ball being Mr Knievel. The displays for Mousetrap and the Junkyard game are particularly inspired, I miss the days of paintings […]

1976 Ben Cooper Halloween Catalog

Ben Cooper was the leading manufacturer of Halloween costumes and Novelties in the United States during the 1970s. This extensive 1976 catalog really demonstrates the power house licenses they had from the Universal Monsters and Mickey Mouse, the Superheroes of both Marvel and DC to TV sensations like the Six Million Dollar Man and the […]

Daredevil Action Christmas

It would be silly to discuss Christmas in the 1970s without talking about one of it’s most popular toys. The Evel Knievel stunt set seemed like a license to print money until a certain incident (you know..bonk! bonk!) ceased it’s production. Before that though, what an evergreen this thing was….. More Daredevil stunt goodness.

Dare Devil Rider?

   I think this figure from Durham wonderfully illustrates the true joy and cheap chicanery often involved with Rack Toys. The packaging is enticing and vibrant, not to mention well done. It promises action with a slightly “Evel Knievely” setting.  The figure however,  is a chubby guy with a flag, who looks like he might […]

Evel’s Crash Car Today

Recently I got an email from a fellow by the name of Jerry asking about Evel Knievel’s famous Crash car. I get a lot of emails (I don’t have any Stretch Armstrong’s for sale, sorry) and just assumed he was another interested toy collector. Which was a total mistake because while Jerry likes toys he’s […]

Evel Knievel for 1974

Another glorious look at one of the decade’s greatest successes and possibly one of the biggest hits in toy history. When Ideal toys licensed the likeness of Robert “Evel” Knievel known for his wild (and painful) stunts and combined it with one of the grooviest toy concepts known, it was gold! During these years, the EK […]

1980 Ideal Team America Catalog

By the late 1970s, Ideal Toys had a bit of a problem on their hands. Even though Evel Knievel had fallen out of favour with the public, their stunt cycle toy was still a viable product. The only logical choice was to rebrand the toy, their first attempt was in 1978 with Scare Cycles, a […]

Frankenstein’s Chopper

I’ve blogged before about Ideal Scare Cycles, the ingenius combination of the Evel Knievel concept mixed with monsters but I’ve never actually seen the finished product. Well, thanks to Ebay, I’ve rectified that by stumbling upon the Frankenstein from the series. The packaging differs from what was shown in the Catalog, it’s a little more […]