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Rain Coat Season 1977

I think I’ll go with King Kong this Spring, there is something about that movie poster that just screams 1977! Like our Facebook Page Check out our Instagram Get the expanded digital edition of Rack Toys here.

The 1978 AHI Toy Catalog

The undisputed king of the “Rack Toy” in the 1970s was Azrak-Hamway International or “AHI” for short. They were riding high with past hits like Batman, Spider-Man, Star Trek, Space 1999 but 1978 saw them add James Bond 007, Farrah Fawcette, Donnie and Marie, the Walt Disney characters and their answer to Star Wars, Star […]

Canadian Superhero Pepsi Cups

For the last two decades I’ve been quietly collecting these promotional cups given away by Pepsi in the 1970s in Canada. Similar to the US cup promotions but a much smaller character choice, different design and made in Canada. (update I’ve just been told they were made available at the restaurants in Zeller’s department stores) […]

Superheroes and Apes in Japan

I was elated to find this ad full of Ourway Studios Superhero and Planet of the Apes merch in a Japanese issue of StarLog. Especially mind warping is those Superhero stamp albums, which I totally had and collected as a kid. I wonder if they still accept orders…… Check out the Our Way Studios catalog […]

The shop window of Mego Dreams…..

I debated whether to put this here or on the Mego Museum but considering it’s a vintage photo of a toy store in Hong Kong (and let’s face it, this site has an obsession with such things). This display of Mego Superhero items and Micronauts is my happy place, I drove my mother crazy looking […]

Super Shirts!

OK, even though this is 1977 there are a few of these I would wear now especially Frankenstein and that weirdly smug Captain America.

Mighty Crusaders Rack Toys

I’m excited to have finally tracked down the 1985 Remco/AHI catalog which finally showcases the fine Rack Toys that were offered for the Archie Comics Superhero characters under “The Mighty Crusaders” brand. My major obsession with these is that they’re all re-purposed from mid 1970s AHI Rack Toy merchandise for Batman and Spider-Man. I also […]