Our 10 Best Vintage Toy Store Photos

Our 10 Best Vintage Toy Store Photos

Our Ten Best Vintage Toy Store Photos

One of the driving passions behind PlaidStallions is collecting Vintage Toy Store Photos. It’s a beautiful experience to relive those childhood memories, no matter how fleeting they are. I’m very proud of the many images I’ve found over the years, so what better time than December to pick our ten favourites?

Vintage Toy Store Photo- Kenner Star Wars in Macys

Vintage Toy Store Photo- Kenner Star Wars in Macys

Who could resist this impressive shot from 1978 of the “Sci-Fi” section of Macy’s? Filled with not only the hottest Kenner Star Wars items but in the back we have the Ideal STAR TEAM and Mego Micronauts. It truly is a seven-year-old’s dream if you’re me.


Shogun Warriors Store Display

Shogun Warriors Store Display

I love everything about this photo; I want to jump into it and buy a complete set of boxed Shogun Warriors and like all the Godzillas. I wanted these badly as a kid, but the folks said no. Now they task me, they task me! *Shakes Fist*

Gimbel's 1980- Mego Superheroes - Remco Superheroes

Gimbel’s 1980- Mego Superheroes – Remco Superheroes

Gimbels 1980- Look at all those Minty carded Mego Superheroes, Funstuf Rage Cage Hulks and Remco Energized Spider-Men! I am in heaven.

Mego Superheroes are Back
The Mego Superheroes are back!

Mego Superheroes and GI Joe- Vintage Toy Store Photos

Mego Superheroes and Adventure Team GI JO


This shot, which I would love to see in colour, is perhaps my favourite of all the photos I’ve found. It’s the closest I’ll get to the Toy Department of the Eaton’s in the Scarborough Town Center as a kid. I remember being in awe of all the art on the GI Joe packaging. That display box of Mego Superheroes also screams childhood to me!


Fisher Price Adventure People

Fisher Price Adventure People


The Fisher Price Adventure People showed up every Christmas like clockwork, and I always loved them. Such an amazing line of toys, non-violent and you weren’t embarrassed by having girl figures. Bring this back, Fisher Price!

Vintage Toy Store Photo 1986

A toy aisle in 1986

I’ll admit I was 15 when this photo was taken, but I still visited the toy aisles A LOT (I’ve never stopped), which brings me back. I especially love the Kenner Power of the Force figures being regulated to the bottom for such new figure lines as the Infaceables, GI Joe, Thundercats and Masters of the Universe. I think most if not all of these lines are available at toy stores now. Well, probably not the Infaceables; history was not kind to them.


Aurora Monster Models- Vintage Toy Store Photos

Aurora Monster Models

There is something so magical about a whole end cap of Glow-in-the-Dark Aurora monster models. I wonder about the value of that display.


Kenner Bionic Man store Display

Kenner Bionic Man Store Display

Some sweet Bionic Man goodness on display here. Kenner Steve Austin and friends were a Christmas staple for me from 75-78 and a true highlight of being a kid. Those hot pink boxes really popped!


Mattel Slime

Mattel Slime Store Display

You know, I know it’s just a byproduct of borax, but dammit, I want a can of slime. Always have.


Heroes World Store- Vintage Toy Store Photos

Heroes World Store in NJ 1982

For a kid growing up in a small farm town outside of Toronto, the New Jersey Heroes World stores might as well have been Narnia. I dreamt of going there every time I saw a comic book ad.


The Mego Museum News has rebranded into the Super Collector Newsletter! Encompassing more from sites like PlaidStallions and more. Check it out even if you don’t collect Mego figures.

Mego Museum Newsletter


The PlaidStallions Polyester Pals have arrived and come in green and orange. Be the first kid in the sandbox with our Podcast mascots!

Polyester Pals from PlaidStallions

Do you miss toy collector magazines?

That’s why we created Toy-Ventures magazine, an old-school print publication dedicated to vintage toys from the 1960s to the 1990s. Each issue is packed with never before seen images and information written by some of the top collectors. We’ve got 7 issues and climbing; please check our page here or visit our store.


Our latest book is “Knock-Offs: Totally Unauthorized Action Figures” a love letter to cheeky copyright-infringing toys. You can get this new book via the PlaidStallions Shop, On Amazon (Affiliate Link) or eBay (eBay Link)


Pod Stallions is based on our podcast and is one of the most fun groups on Facebook. Toys, Comics, Movies, TV, it’s all up for grabs and remember folks, you keep the glass! If you like our show, then you have found your tribe.

Mego Knock Off Headquarters– The leading group discussing 70s Dime store knock-offs and bootleg action figures, we talk vintage toys and not others. We know the difference between Astro Apes and Action Apeman.  It’s a fun group where we talk about Lincoln International, AHI, Mighty Gary, Tomland, Bogi, Demo Man, Mortoys, and other generic greats.

5 Awesome Things on eBay this week

#grimace #superheroes #racktoys

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Danny Cruz on December 22, 2022

    That’s a little odd to see Infaceables right alongside the latest toys of ’86 when they were pretty much a blip with no kind of tie-ins 2 years earlier.

  • Paul McConnell on December 23, 2022

    Wow, thank you for the memories, guys.

  • Don Ross on December 23, 2022

    If I could just get the back to the future time machine DeLorean. Wait! I would have a big problem filling a DeLorean with all those toys too. LOL. Thank you so much for this wonderful post. Merry Christmas and Happy New Year!

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