Mattel MegaForce Toy Catalog from 1982

 

MegaForce was poised to be the action blockbuster of 1982. The 20 million dollar Chinese/American co-production had an impressive marketing budget which wisely targeted kids with it’s sci-fi military stunt show of a movie.

It also easily found licensors; on paper, this looked like a slam dunk.

The only problem was that people eventually saw “MegaForce” and found its campiness, lacklustre effects and weird thumb-kissing scenes very much bad.

There are rumours that Mattel had MegaForce action figures in the works, but for Toyfair in 1982, they wisely regulated the offering to Hot Wheels items. This way, they highlighted the film’s true stars, the vehicles. No offense to Michael Beck (Warriors rules!)

The Megaforce Desert Strike Stunt Set is a modified Hot Wheels set. 

The Verti-Bird is another item that Mattel has repurposed for several licenses including Space:1999 and Battlestar Galactica. 

 

The biggest investment Mattel seems to have put into Mega Force is tooling 3 new vehicles from the film and repurposing some stock cars into the line.

 

Deeds, Not Words Party People.

 

#megaforce #mattel #hotwheels
 

The Lincoln Monsters are here!

 

 

 

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Megaforce, Mega Force, Mattel, 1982, Mattel Catalog, Hot Wheels, Hal Needham, Golden Harvest, toy catalog, Barry Bostwick, toy prototypes, movie toys, 80s toys,