Hasbro 1973 World of Love Catalog

Hasbro 1973 World of Love Catalog

Hasbro described Love dolls as: “She’s what’s happening. She’s today’s American teenager and she’s part of the World of Love“.

This was an interesting to attempt to combine  Fashion dolls with what was left over of the hippie movement in the early 1970s as Hasbro hoped little girls would clamour to enact adventures for Love and her friends Peace, Flower, Music and Soul.

More Fun from the Doll Commune

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Jón Páll on January 22, 2016

    Why is "Peace" Captain America?
    Wouldn't Captain Canuck be more appropriate?

  • JFStan on January 22, 2016

    Sadly, the term "Love Doll" means something completely different now. Thanks for trying, Hasbro.

  • Jamie Ghione on January 22, 2016

    I was only two when this came out. This sounds like something I would have gone after if I had been older at the time.

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