He may have faded from our toy shelves in the 1970s but in Europe, Big Jim was still kind of a big deal.
How big a deal? In this 1984 Mattel Italy catalog, Big Jim has as many pages as Masters of the Universe.
By this time, the Big Jim line is firmly set in the future with flashy villains, sci-fi heroes, giant play sets and transforming vehicles. It is one of the most underrated and attractive action figure lines of our life times.
Check out the 1984 Big Jim Italy Catalog here.