Atomic Joe Love

Atomic Joe Love

This page is from the 1975 Eaton’s catalog and I’m pretty sure I burned it into my brain that year. Joe’s world (and packaging artwork) has always captivated me and 1975 was a super special time for me…mainly because I was five.

Atomic Man was a childhood favourite of mine (though the appearance of Steve Austin did diminish Mike’s appeal) and Sky Dive to Danger (the set where Joe lands into a giant spider web) will forever be my favourite GI Joe set of all time.

G.I. Joe Action Team Line from Germany

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

1 Comment

  • Al Bruno III on December 19, 2013

    These are cool but oddly enough I always cast Atomic Joe as the antagonist in my adventures…

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