This page is from the 1975 Eaton’s catalog and I’m pretty sure I burned it into my brain that year. Joe’s world (and packaging artwork) has always captivated me and 1975 was a super special time for me…mainly because I was five.
Atomic Man was a childhood favourite of mine (though the appearance of Steve Austin did diminish Mike’s appeal) and Sky Dive to Danger (the set where Joe lands into a giant spider web) will forever be my favourite GI Joe set of all time.
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others. 
@brickmantooth
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These are cool but oddly enough I always cast Atomic Joe as the antagonist in my adventures…