The name Aladin and lunch pails are synonymous. For generations, many of us received these wonderful licensed metal containers to bring to school, back when kids could bring peanut butter sandwichs to school that is..
This 1980 Catalog features a great mix of popular characters, many like Barbie and Superman are still being put on lunch boxes to this day. Others such as the year’s big draw, “The Black Hole” did not enjoy long-lasting success..
V.I.NCent, the hero robot of the Disney Science Fiction opus “The Black Hole” graces the cover this year, a lot of toy companies were hoping he would be the next R2-D2.
While Buck Rogers, the Hulk and Superman had TV and movie appeal, the Universal Monsters were a neat hold out from the “Monster Mania” of the late sixties. This beautiful lunch box would be a nice start to a decade that saw the Monsters become marketed towards collectors rather than children…..
The Marvel Superheroes lunchbox is an absolute classic along with Holly Hobbie, note the early appearance of Strawberry Shortcake merchandise.
The Flash Gordon lunch pail looks to be based on the Filmation series, which is cool but I’d have loved one based on the Sam Jones film.
A Frankenstein Thermos, bliss….
Advertising a lunchbox seems almost weird now.