Toy Sale at Wards
This wonderful piece from December 1977 arrived this week and while I plan to show case the whole thing in loving detail next Christmas, it’s just to good not to share at least a little bit right now. Above is the Mattel Space:1999 Eagle which I think is on my 2014 wish list.
![](https://www.plaidstallions.com/toylove/cher.jpg)
I think Cher’s tenure at Mego burned brightly but not for a long time, she’s already a good deal in 1977.
![](https://www.plaidstallions.com/toylove/shadowtoys.jpg)
This ad for Madison Industries Shadow Toys is the first I’ve ever seen.
![](https://www.plaidstallions.com/toylove/starsky.jpg)
Mego’s Starsky and Hutch were a hot license at the time but Wards wasn’t offering a special on Captain Dobey? Who was going to yell at them?
![](https://www.plaidstallions.com/toylove/swat.jpg)
We got lots of cops in 1977, here are LJN’s Rookies and S.W.A.T on sale. One year later it’d all be about droids.
![](https://www.plaidstallions.com/toylove/jawsgame.jpg)
Ideal’s Jaws Game is one of the most iconic game concepts of the 1970s.
![](https://www.plaidstallions.com/toylove/kotterpinball.jpg)
Welcome back Kotter pinball, I still kinda want one of these….
The Shadow Merchandise Gallery
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