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Grip Character Diecast Catalog

Click on the image to Enlarge. Eidai Grip diecast vehicles were produced in Japan during the 1970s and featured many popular TV licences not unlike Dinky and Corgi did in the United Kingdom. In fact, they shared many licenses like Gerry Anderson’s UFO (a personal favourite), Thunderbirds and Captain Scarlet. They also (understandably) covered Japanese […]

Hasbro 1973 World of Love Catalog

Hasbro described Love dolls as: “She’s what’s happening. She’s today’s American teenager and she’s part of the World of Love“. This was an interesting to attempt to combine  Fashion dolls with what was left over of the hippie movement in the early 1970s as Hasbro hoped little girls would clamour to enact adventures for Love […]

Pod Stallions 40: The Micronauts

For our 40th episode we are joined by actor/comedian Chris Tallman (@MrChristallman on twitter) for a celebration of the Interchangeable World of the Micronauts, the classic toy line from Mego that is about to get a major motion picture and new comic book series this year. The discussion begins with the toy line’s Japanese origins, it’s halcyon […]

The Amazing Micronauts Exhibit

Today’s update is a fun look at the amazing displays my pal Ray “Acroray” Miller put up at the Kruger Street Toy Museum a few years back.  I was lucky enough to see it first hand (luckily we also held Mego Meet there at the time) but for those of you who didn’t, this is […]

Le Micronauts

This ad is from France where then distributor  “Pin Pin Toys” had good fortune with the Micronauts line, it truly was an international affair with the line enjoying good sales in Canada,  the UK, German, Greece and especially Italy. This Friday our new podcast is all about the Interchangeable world of the Micronauts.

Mego Introduces the Micronauts

Today we feature the original toy trade catalog given to buyers when Mego launched the Micronauts in February of 1977. It’s a wonderful and rarely seen piece, more after the jump. Micronauts really was an ambitious and risky gamble for Mego, it’s a sprawling toy line with aggressive TV advertising. Luckily kids were drawn to […]

Micronauts Week

In honour of this Friday’s new podcast episode (which is about Micronauts in case you were wondering) I plan to theme this week around Mego’s memorable toy line. Above is a Christmas catalog spread from 1979, it’s one of 3 pages that year. ’79 was truly my big year with the line and one where […]